2022 Early Hearing Detection & Intervention Virtual Conference

March 13 - 15, 2022

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5/26/2021  |   8:30 AM - 10:30 AM   |  ENGAGEMENT WITH DIGITAL GAMES FOR CONSERVATION EDUCATION ON A UNIVERSITY CAMPUS   |  Virtual Platform

ENGAGEMENT WITH DIGITAL GAMES FOR CONSERVATION EDUCATION ON A UNIVERSITY CAMPUS

The idea of “gamification” for environmental education is popular, but knowledge of game features that promote engagement is limited. We developed three digital conservation-focused games - Zombie Trash, Carbon Cards, and Water Shed – and tested engagement during test periods on a university campus. The short games emphasized well-known environmental issues of recycling, carbon emissions, and water footprints, presented using alternate game designs. More than 1,200 users engaged with the kiosks during test periods. Engagement declined reliably over time, with 70%-92% of activity occurring in the first 7-10 days, indicating that likely participants are reached in two weeks. Students participated in all locations, but players engaged for longer time periods in residential halls than in building lobbies or eating areas. Tower-defense and timed challenge were preferred over personal challenge designs, with 23% more students opting to play these games multiple times. Furthermore, increased gameplay was associated with a doubling in subsequent exploration of eight environmental pledges and willingness to make at least one environmental pledge. We find that conservation games offer unique outreach opportunities for general audiences, but should be carefully designed and deployed to meet engagement and education goals.

  • Interdisciplinary
  • Global change
  • Greenhouse gases

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Presenters/Authors

Lauren Kuehne (), University of Washington, lauren.kuehne@gmail.com;


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Caleb Winston (), University of Washington, calebwin@uw.edu;


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Cailin Winston (), University of Washington, cailinw@uw.edu;


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Travis Windleharth (), University of Washington, travisw@uw.edu;


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