2022 Early Hearing Detection & Intervention Virtual Conference
March 13 - 15, 2022
5/21/2018 | 11:30 AM - 11:45 AM | FOR THE LOVE OF RIVERS: CROSSING BOUNDARIES TO REACH DIVERSE AUDIENCES THROUGH NARRATIVE NONFICTION LINKED WITH VIDEO | 320
FOR THE LOVE OF RIVERS: CROSSING BOUNDARIES TO REACH DIVERSE AUDIENCES THROUGH NARRATIVE NONFICTION LINKED WITH VIDEO
Aquatic ecologists typically communicate through papers in professional journals, which reach professional colleagues and policy makers. Building on the successful documentary film RiverWebs, which highlights the life and work of Shigeru Nakano, we sought to reach a diverse public audience with a detailed story of a scientific career, coupled with short “book trailer” videos to highlight key messages. Finding a suitable publisher for the book was challenging, because it is neither science for the professional nor the lay person. Nevertheless, engaging a public audience via a story proved highly effective, and the book was honored with a national-level literary award for nature writing. This book is considered too “sciency” by some, but achieved the right balance of story and scientific information for others. Determining the most effective avenues to promote the book (e.g., presentations, website, short videos, email, social media) proved challenging, and in the end we focused on the first three. Book sales exceeded publisher expectations, and the “book trailers” have been viewed by thousands, but presentations to public and professional audiences have probably had the most lasting impact by drawing people to the work and influencing their views.
- Humanities
- Communication
- Outreach
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Presenters/Authors
Kurt D. Fausch
(), Colorado State University, Department of Fish, Wildlife, and Conservation Biology, Fort Collins, CO 80523, Kurt.Fausch@colostate.edu;
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Jeremy Monroe
(), Freshwaters Illustrated, jeremy@freshwatersillustrated.org;
ASHA DISCLOSURE:
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