2022 Early Hearing Detection & Intervention Virtual Conference
March 13 - 15, 2022
4/02/2021 | 11:20 AM - 12:15 PM | Does Thor ask Iron Man for help? Examining help-seeking behaviors in Marvel superheroes | BREAKOUT 2
Does Thor ask Iron Man for help? Examining help-seeking behaviors in Marvel superheroes
Men seek help for problems less often and more hesitantly than women across a wide range of contexts. While there are many potential sources for this gender discrepancy, one possibility is the messages in media about masculine identity discourage help-seeking behaviors and create help-seeking barriers by portraying patterns that send the message that asking for help is not inherently masculine. The current study explores patterns, contexts, and rewards of help-seeking behaviors portrayed by male characters in a genre of media frequently consumed by men, superhero movies. 23 Marvel Cinematic Universe films were coded for male superheroes’ help-seeking behaviors, as well as contextual and outcome patterns. Overall, we found that male superheroes displayed the help-seeking behaviors of approaching problems and collaboration with other most often, followed by the maladaptive coping strategy violence. In addition, help-seeking behaviors were most often displayed when the superhero was acting in his personal (or self) capacity and were most often confronted with physical problems. We also found that most of the help-seeking behaviors coded were rewarded only about half of the time. Other patterns and potential implications are discussed.
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Presenters/Authors
Jane Shawcroft
(), jane.stephens@byu.edu;
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Sarah Coyne
(), smcoyne@byu.edu;
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