2022 Early Hearing Detection & Intervention Virtual Conference
March 13 - 15, 2022
5/21/2019 | 11:15 AM - 11:30 AM | FISHBOOK: ENGAGING AUDIENCES THROUGH THE USE OF SOCIAL MEDIA | 254 B
FISHBOOK: ENGAGING AUDIENCES THROUGH THE USE OF SOCIAL MEDIA
Individuals increasingly turn to social media platforms such as Facebook and Twitter as sources of information, including for news about science and the environment. Though posting on social media may be thought of as yelling into the “void”, individual researchers can use a variety of techniques to engage with audiences in meaningful and productive discussion about complex environmental topics. To illustrate, I present a case study of a popular science communication event I created on Twitter: #25DaysofFishmas. #25DaysofFishmas began as a lighthearted way to showcase the diversity of fish species in the Laurentian Great Lakes and has evolved into an annual forum to discuss connections between humans and the aquatic environment. Social media, particularly Twitter, is not simply a tool for scientists to broadcast their research to audiences, but a platform to engage and affect personal responses towards science. Like other tools used in stakeholder engagement, time must be invested to build relationships and trust before social media platforms can be effective avenues of audience engagement.
- Education
- Social Values
- Conservation
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Presenters/Authors
Katherine O'Reilly
(), Department of Biological Sciences, University of Notre Dame, koreill2@nd.edu;
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