2023 Early Hearing Detection & Intervention Conference

March 5-7, 2023 • Cincinnati, OH

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4/02/2021 | 11:20 AM - 12:15 PM | The Influence of Parents, Peers, Employment and Media on Spending Behaviors of Emerging Adults across Diverse Geographic Locations | BREAKOUT 1

The Influence of Parents, Peers, Employment and Media on Spending Behaviors of Emerging Adults across Diverse Geographic Locations

Using consumer socialization theory, this study examined the influence of parents, peers, employment, and media on the spending behaviors of emerging adults by geographic location in the United States. Data from the Emerging Adult Financial Capability Study (N = 2,406) were analyzed using hierarchical linear regression models. Greater parental influence in learning about managing money, as well as greater employment influence, were linked with more responsible spending behaviors. Greater peer influence and greater media influence were associated with less responsible spending behaviors. Differences were identified by geographic location. The group with the most responsible spending behaviors were those from the Mountain region with high parental influence on money management. The group with the least responsible spending behaviors were those from the South Atlantic region. This study highlights the importance of the home and the workplace as the nexus for learning responsible money management behavior for emerging adults. It also suggests that financial counselors, coaches, and educators might create region-specific strategies.

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Presenters/Authors

Toby Driggs (), driggstoby@gmail.com;